While we are all experts (or almost experts) in our field, we have a lot to learn when we start a firm or take on more management responsibilities such as accounting, HR, website design, sales, marketing and so much more. It can be daunting!
In this Toronto Law Association video, Sandra Bekhor focuses on marketing planning, and provides you with tips and tools to develop a plan that adapts as your practice grows, illustrating why it’s critical to have a career-long strategy. You will learn how to build and expand a website and how to sustain a social media presence. Furthermore, Sandra explores a variety of other marketing tools you can use to promote your skills and content and, ultimately, make your law firm stand out.
What was your biggest takeaway from this video? Do you feel well placed to market your firm effectively?
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