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Login to watch this video if you have a subscription. Learn more about subscriptions.A successful business requires a business plan, and a successful business plan includes a comprehensive marketing strategy. Unsure where to begin? Our presenter can help. She provides you with tips and tools to develop a plan that adapts as your practice grows, illustrating why it’s critical to have a career—long strategy. You learn how to build and expand a website and how to sustain a social media presence, plus explore a variety of other marketing tools you can use to promote your skills and content and—ultimately— make your law firm stand out.
Understanding the business of law, including financial considerations, client development and strategic planning. Developing a business plan and what goes into one; developing a marketing strategy; providing tools and tips to help develop both; learning how to build and expand a website and how to maintain a social media presence.
*see individual programs and jurisidictional allowances for accredited hours/requirements for Canadian law societies.
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*see individual programs and jurisidictional allowances for accredited hours/requirements for Canadian law societies.
