You probably have a LinkedIn profile, and perhaps you've posted a few times or liked or shared a few posts.
Is LinkedIn still a useful social media tool or is it a waste of time?
Today's video from the TLA features a personal case study from Imran Ahmad on how he strategically used LinkedIn to grow his practice from scratch. His comments apply to all practice areas, and all stages of business development. For example, he states that rather than simply sharing posts, or liking posts, you provide some helpful comments or observations that are relevant to your audience. Or, create your own unique content.
The second speaker, Sandra Bekhor, provides practical implementation tips including planning, standing out from the crowd (and clutter) and connecting. She comments, "LinkedIn doesn’t make you a superstar, it gives you an opportunity [to be a superstar]"!
After watching this video, you can start utilizing this fantastic networking and content platform, or enhance your existing presence, to positively impact your own business.
Are you using LinkedIn to grow your career already? Did this video inspire you to get the most out of it? Feel free to contact me and share your opinion or knowledge.
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