Pivoting During a Pandemic | CPDonline.ca

Pivoting During a Pandemic

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Credits
Professionalism (Ethics, etc.): 1.25
75 minutes
Substantive: 0.0
5 minutes
Published
2020
Presenter(s)
Sandra Bekhor
Aisling Bondy
Chad Finkelstein
Patrick Flaherty
Source
Toronto Lawyers Association (TLA)
Provider
CPDOnline.ca
Language
English
Length
80 minutes
Price
$109.00 plus tax

A recent LexisNexis study found that 67% of legal professionals in Canada are experiencing significant changes to their primary area of practice due to COVID-19. As a result, some lawyers are looking to expand into new practice areas. Others are looking to dig deeper into their areas of practice. Some are trying to mitigate revenue loss, while others are preparing for continued growth. Every firm and lawyer is going through some kind of shift. Join our panel of lawyers, ranging in representation from boutique to full service law firms, as they share their experiences of how they are pivoting during these uncertain times.

Professionalism Content

Understanding the business of law, including financial considerations, client development and strategic planning during a pandemic; experiences of three lawyers and their law firms will be provided, including examples of:

  • Technology use, including considerations related to security of information, productivity and efficiency
  • Laying off staff, lawyers
  • Expanding practice areas
  • How to mitigate revenue loss
  • Preparing for expanded growth
  • How to deal with business contingency planning

Presenters

Sandra Bekhor President

Sandra Bekhor founded Bekhor Management in 2005 to enable professionals to realize the vision for their practice from start-up through to succession planning, through business and marketing strategies.

From lawyers to architects, doctors and accountants - Sandra has helped small to mid-sized, professional practices successfully emerge in the modern marketplace, with meaningful marketing that stands out from the crowd and the leadership development necessary to sustain it.

Sandra regularly speaks, teaches and writes about practice development for various professional associations and publications including CBA PracticeLink and SlawTips. In partnership with the TLA, Sandra co-founded, ‘Keeping it Social’, a LinkedIn group for lawyers that meets quarterly to learn practice tips and network.

Sandra is the instructor for the RAIC’s 'Marketing for Architects' course. She is also writing a chapter for the 2nd edition of ‘Marketing Techniques for Law and Professional Practices’, to be published by the American Bar Association in the Spring of 2021.

Aisling Bondy

Aisling Bondy has practiced in the field of immigration and refugee law since her call to the bar. She received her LL.B. from the University of Ottawa, and completed her last semester of law school at the Universidad de Chile in Santiago, Chile. Prior to attending law school she obtained a B.A. from McGill University in Political Science and International Development, and completed a semester at the Universidad de las Américas in Puebla, Mexico.

Aisling practices in all areas of immigration law, and regularly represents clients before visa offices around the world and before the Immigration and Refugee Board and the Federal Court. She has taught Immigration and Refugee Law Procedures at Humber College and often delivers presentations concerning immigration and refugee law to the public and at professional development events, such as Humber College, the Law Society of Upper Canada, and the Canadian Association of Refugee Lawyers.

Aisling is fluent in English, French and Spanish.

Chad Finkelstein

Chad Finkelstein is a partner at Dale & Lessmann LLP, and founder and chair of the firm’s franchise practice group and cannabis practice group. He is a transactional lawyer and a registered trademark agent, and practices in the areas of corporate law, M&A, franchise law, intellectual property law, cannabis law, information technology law, advertising/marketing law and gaming law. In 2018, he was selected as a winner of Lexpert’s Rising Stars award, recognizing Canada’s leading lawyers under 40 years old. He has been recognized by his peers as a ranked lawyer in such publications as Lexpert, Who’s Who Legal: Canada, Chambers Canada, The Best Lawyers in Canada and Franchise Times. He contributes regular columns on business, cannabis, franchising and branding legal issues to the National Post and The Globe & Mail, and has been an interview subject on these issues in the Globe and Mail, National Post, the Canadian Press, and on CTV, CBC, BNN, CityTV, CH News and numerous radio news programs. He is also a guest lecturer at the University of Toronto.

Patrick Flaherty

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