Embracing LinkedIn – Make your profile work for you | CPDonline.ca

Embracing LinkedIn – Make your profile work for you

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Credits
Substantive: 1.0
1 hour
Published
2021
Presenter(s)
Sandra Bekhor
Joan Rataic-Lang
Source
Toronto Lawyers Association (TLA)
Provider
CPDOnline.ca
Language
English
Length
1 hour
Price
$99.00 plus tax

With our pre-COVID lives in the rear-view mirror, social media is integral to your professional success, and LinkedIn is growing in popularity as the place to connect, share and raise your profile with colleagues, referrers and prospective clients. 

But is your LinkedIn profile working for you? Is it complete? Has it been a while since you last updated it?   If you’re concerned your LinkedIn profile is pretty basic, that might be the reason you aren’t getting traction.  What can you do to stand out from the crowd?  Attend this 1 hour session to learn how to make the most of this opportunity. 

Our expert will break down LinkedIn’s singular features with a quick demo showing you the technical aspects of how to edit your profile. Then we will take you on a tour of effective profiles, and point out what they have done well to inspire you with ideas about updating your own.  

Novice LinkedIn users will get the most value from this session.

Presenters

Sandra Bekhor President

Sandra Bekhor founded Bekhor Management in 2005 to enable professionals to realize the vision for their practice from start-up through to succession planning, through business and marketing strategies.

From lawyers to architects, doctors and accountants - Sandra has helped small to mid-sized, professional practices successfully emerge in the modern marketplace, with meaningful marketing that stands out from the crowd and the leadership development necessary to sustain it.

Sandra regularly speaks, teaches and writes about practice development for various professional associations and publications including CBA PracticeLink and SlawTips. In partnership with the TLA, Sandra co-founded, ‘Keeping it Social’, a LinkedIn group for lawyers that meets quarterly to learn practice tips and network.

Sandra is the instructor for the RAIC’s 'Marketing for Architects' course. She is also writing a chapter for the 2nd edition of ‘Marketing Techniques for Law and Professional Practices’, to be published by the American Bar Association in the Spring of 2021.

Joan Rataic-Lang Executive Director

Joan Rataic-Lang is Executive Director/Library Director of the Toronto Lawyers Association (TLA). She is a great supporter of professional development, both as an avid participant and as an enthusiastic provider, having been on the organizing committees of several national conferences and as an occasional speaker both locally and nationally. She has been managing the Courthouse Library since 2010. Before coming to the TLA she had 20 years’ experience managing large law firm libraries and also worked in sales, education and executive search. If “variety is the spice of life” Joan’s career has been a highly seasoned bowl of chili.

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